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The web page states the following, "See what our customers are saying about Apollotek water systems." We saw that the web site said " See how Apollotek can help reduce your energy costs while helping you go green." It also said " Apollotek dealers and distributors are available nationwide. Let us help you find a dealer. Take Advantage of This Great Opportunity! Apollotek International represents the spirit and attitude to develop and apply solutions to the crucial environmental issue of Water as the most fundamental and sustaining element of life." The header had water purifier as the highest ranking optimized keyword. This keyword is followed by water softener, LeFay USA water, and bottle water which isn't as urgent as water purifier. The other words lefay.us uses is alkaline water. Ayers rock filter is included and will not be viewed by web engines.